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Book | International Symposium Tourism XXL

December 4, 2009

Our friends Manuel Gausa, Silvia Banchini and Luis Falcón from the Master Program Intelligent Coast, has recently published a book that is a  survey of research under discussion of two International Symposiums “Tourism XXL” organized in Barcelona in 2007 and 2009. The book is presented in e-Book version in PDF file:

The book has two main chapters, each one focusing on the two symposiums:

“TOURISM XXL. The European Megalopolis ” (2007) Over the last two decades, South European and Mediterranean metropolis have become new destinations of migration flows – inner and foreign – mainly originating from Europe’s northern regions. These geographic areas have been registering, at the same time, a large scale urban sprawl and a fast growth. In less than 30 years, most of the cities and European metropolitan regions have duplicated and sometimes tripled the occupancy of their urban soil. In the world-wide ranking, Spain is the second country in terms of tourist numbers and business volume generated by the tourist sector.

At the moment, it is experiencing the most accelerated process of urbanization in its history. Today its Mediterranean coast is concentrating 44% of the population and 42% of the GDP. Only in the coastal provinces of the Mediterranean strip, there are 17 million inhabitants dwelling the area, a number that – according to the National Institute of Statistics – will increase to 21 million by 2020. This year, the arrivals of 18 million tourists are forecasted for the same territory. Due to its fast development and a concentration level similar to Shanghai, Rio de Janeiro or Tokyo, the Spanish Mediterranean coast has become the first European megalopolis. Nowadays, who is governing this new geopolitical unit? Considering the urban pressure, globalization effects, global warming, low cost airlines and high speed transports and the need of optimizing resources, how do we have to rethink the model of the coast?

“TOURISM XXL. Urban Innovation on Tourist Metropolis” (2009) Tourist metropolises are cities of flows par excellence. Any metropolis is potentially tourist, subject to the considerable increase of access, mobility and dependence on other territories. Barcelona’s model was an internationally renowned local management experience which tried to combine the improvement of infrastructure and urban facilities, the correction of social disparity in the city, the quality of life, the design aimed at improving the urban space, the decentralization towards districts and autonomous entities and citizen participation. Barcelona’s model expect to solve the social, environmental and democratic shortage taking advantage of a new political situation and its tradition of creative and entrepreneurial culture of a free Mediterranean city.

Where does the Project of a Tourist Metropolitan Region like Barcelona start and how is it being redefined nowadays? How is its tourist capacity measured? What are the indicators to level the influence area of a coastal tourist metropolis? What is its current competitiveness level within a market in search of qualitative differentiation more than quantitative surplus? Barcelona, which is the main case studies of debate, wants to be a creative and a tourist metropolis that accepts the challenge of reinventing itself through a new tale, capable of drawing up new criteria for an urban model with quality of life and coherent with its vocation of tourist destination. The new storyboard starts with 6”T” of excellence for innovative cities: Territory, Tourism, Time, Technology, Talent and Tolerance.

International Symposium Tourism XXL

Authors Manuel Gausa, Silvia Banchini, Luis Falcón © Intelligent Coast, 2009
Language ENGLISH – CATALÁN
ISBN 978-84-613-3501-5
Edition Intelligent Coast
Nº Edition 1ª
Year Edition 2009

You can buy the e-Book here

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